Second Story Spirits is a craft-liqueur producer committed to the simple idea that “choosing something interesting shouldn’t be complicated”. We were appoached by the creators to design a brand identity with enough clarity to punch through the noise of the retail shelves, without feeling like a loud or trendy gimmick. We focused on vintage design and typographic tropes from early Twentieth Century-era Contintental spirits packaging, and infused the brand with a lively dose of forward-facing eclecticism. Through this strategy we aimed to create our own exotic oasis that feels at once completely fresh and cloyingly familiar. Relax, it’s not complicated!